Two days ago we did a post about the Milwaukee Brewers trade of Brett Lawrie for Shaun Marcum and within the post we posted some pictures from Brett Lawrie's facebook that made him look like a douchebag. Since then the post has blown up, yesterday alone saw over 20k hits and we nearly tripled our ad revenue over last month, the site has seen such massive amounts of traffic that the server took the site down for almost two hours last night. The post was mentioned on 620 WTMJ, ESPN radio in Milwaukee by Tom Haudricourt and Trenni Kusnierek, something called Girls of Philly (NSFW), numerous forums, twitter, facebook and even got it's own post at Deadspin. (Deadspin!) It was, by far, the most successful post we've ever done and since that post was so successful we obviously need to find another player to facebook stalk.
When we started doing the blog we didn't expect it to be much. We thought it'd be small, like a Brewers centric Deadspin, getting just a couple hundred hits a week and that sounded good to me. Just a nice little outlet for my Brewers thoughts. Then things got a little bit bigger than we expected and people were telling me that this was one of their favorite blogs so we thought "let's do the Deadspin thing, but mix it with a bit of Milwaukee's Bill Simmons" and we went with that. (It was perfect because we didn't need to update as much. *rimshot* -Ed.) As things went on we threw in little bits of all our favorite blogs; The Dugout, Kissing Suzy Kolber, Warming Glow and I think it's been pretty successful. People still say this is their favorite blog. We threw a party at Miller Park for over 50 people and almost broke even on it. We're almost at 1000 facebook fans. I think it's safe to say that this site's success has exceeded our expectations more than we ever imagined and we couldn't be happier about it.
And then this Brett Lawrie post happened and it threw all of that out of the window. Forget about the Pants Parties, the funny guides to St. Patrick's Day or hangovers (or Thanksgiving), the Bob Uecker tribute, the emotional Father's Day post, the Dugout-esque tribute to John Hughes, the sexual innuendos or even the time I blamed Ryan Braun for ruining my sex life; because that post with the facebook pics more than any of the other posts that I worked on was our biggest hit of all time. Why? Because people love pictures of athletes doing stupid things. I am not condemning this, heck I love it too. I read Terez Owens everyday, I loved watching Dong-gate unfold and even sent my dad a link to it when the story first broke which is kind of weird when I think about it. This stuff cracks me up, but it's only a momentary thing. It's a split second of my day. I much prefer to read Barry Petchesky give Cleveland the business than anything he's ever written about Jenn Sterger, I wish everything I read had ten or more Huey Lewis jokes like this Dugout post and my favorite Will Leitch posts were always about Rick Ankiel. That's my thing, stuff I can quote to my friends (and pass off as my own) or stuff that is just plain fun to read because the person writing it cares about it. Anyone can post a few embarassing pictures of an athlete. Anyone.
I guess what my point is that yesterday's Brett Lawrie post brought us more hits than we've ever had in the past and we don't blame the people that came here to see that for doing it. We do it too, but we hope that isn't the sort of thing that you expect from us because it's not who we are or what we want to be. We want to be better than that even if it means I have to keep living in my parent's basement. If you're reading this we hope it's because you like what we do. We want to make you laugh and care and think, but mostly we just want you to like us. We're shallow like that.
Now, let's find us a Brewer we can embarrass. Read the rest of this entry »